What Is Search Engine Optimisation And SEO Consultants ?
Put simply, Search Engine Optimisation (or SEO) is about making search engines such as Google and Bing rank your site higher in their unpaid or ‘organic’ search results than your competitors. This is what SEO Specialists do.
There are two main strands to this – onsite and offsite. Both are important and should be considered at the point of design, not as an afterthought. Pkseo.com.au in Sydney are SEO Specialists in the field of search engine optimisation and know the web quite well when it comes to search engine optimisation. You can check them out on their two locations in Sydney on the maps below. They are also one of the best Macarthur SEO Agencies
They provide everything from social media marketing, web design services and all SEO services a business may need. These guys provide SEO Services for all range of businesses from Plumbing services, health services like physio services, security locksmith services, even online gay dating sites right down to cosmetic doctors and providing SEO for pharmaceutical industry. They are very well versed for local seo services in Sydney and for providing SEO Services for very competitive niches, as well
What Do SEO Consultants Do ?
An SEO Consultant’s job is to research a business’s target market and to build SEO based on that niche by way of keyword research and ranking a website for those keywords on page 1 of Google. It is also the SEO consultant’s responsibility to to carry out all other facets of SEO such as on page SEO, off page SEO, all social media exposure and all other citations needed to secure strong map locations for the business. Link building is also a huge contributor and keyword research has much to do with this.
1. Keyword Research
Know who your competitors are and work out what keywords you should be targeting. There’s no point trying to come up on the first page when someone searches for ‘cat food’ when you actually only sell dog food, so this part is crucial.
2. Website Optimisation
Make sure your website is search engine ‘friendly’. Your web pages should, amongst other things:
be coded well (the W3C standard guidelines are a good marker)
have relevant content
have appropriate meta tags based on your keyword research
have relevant URL’s which Incorporated your keywords
have a clear hierarchy and well defined use of heading and paragraph tags
3. Link Building & Social Media
Most of us choose which businesses we want to work with or buy from based on good experiences and recommendation. It makes sense. Search engines work on the same principle. A site which has been linked to many times will be placed higher on the basis of recommendation and authority. There will be many different sites, all well built and researched, which need to be returned for each keyword so search engines need something to differentiate. That’s where link building and social media become your best friends.
This is often the last thing people think of but it is actually extremely important, otherwise how do you know what you’re doing is working? Google Analytics and Webmaster Tools are widely used and highly recommended.
The most important thing to remember about SEO is that it isn’t a one off action. Very few companies will do some keyword research and find that they are already achieving top ten results, let alone that coveted number one position, for relevant search terms. Besides, the algorithms used by search engines are constantly changing and evolving. Success relies on regular refinement of your website and an investment of time in other areas, such as social media. You should of course, also be wary of any company or individual who promises to achieve this for you straight off or simply through a redesign of your website.
Why Is Search Engine Optimisation Important ?
Search engine optimisation is one in all the foremost mentioned and polemic topics on the web these days. Also, it’s one in all the foremost misunderstood topics.
In its basic kind, program optimisation (SEO) is act of sterilisation an internet web site in order that it will well within the organic, crawler-based listings of search engines.
Now even this fast to the purpose definition of program optimisation (SEO) will cause spirited debates concerning the that means and purpose of SEO.
So the question perhaps asked, why is SEO such a preferred and polemic topic that causes most dialogue among the SEO community and also the general net population significantly web site owners? In any humble opinion there are reasons why program optimisation (SEO) has the recognition that it presently enjoys.
Targeted Website Traffic
- Targeted website Traffic – If you raise the overwhelming majority of website homeowners and other people among the SEO trade what’s the foremost vital issue to a palmy web site business and/or operation. an outsized proportion of the folks can say web site traffic and even additional specifically targeted website traffic.
Currently on the web, the most important resource for targeted web site traffic on a continual bases are search engines. On a yearly bases stats show that around seventy fifth – eightieth of all purchases created by people on the web originally started as a results of a quest at a quest engine and also the overwhelming majority of individuals who visit websites sometimes come back via method of a quest engine.
Numbers thus dominate can not be neglected even by the most important opponents of program optimisation. Moreover, as a result of best SEO is targeted on optimizing websites for ranking success associated with search engines, it’s solely natural that individuals would have an interest within the field and apply of program optimisation (SEO).
- SEO contention – program optimisation (SEO) is one in all the foremost polemic topics regarding net web site operations. The proponents of SEO will say that it provides a viable methodology for web sites to be seen in search engines that is vital for any website needing traffic on the web these days.
However, opponents sick with SEO checker can even say that several websites succeed high program visibility while not the utilization of SEO work which SEO professionals solely give guess work high price services that give no assurances for program ranking success.
This scenario, that has some advantage regarding the arguments on each side, generates heated debates between proponents of SEO and SEO opponents on a continual bases that is fought out on a daily bases on forums, blogs, websites and newsletters across the web at the side of exposure in magazines and on TV.
Simply place contention produces attention and whether or not you wish it or hate it, guaranteed SEO extremely will give a good deal of contention. Moreover, as long as search engines play a dominant role in generating targeted web site traffic, SEO can still be a preferred topic.
- cash – program optimisation may be a multi million-dollar business. Search engines generate billions of greenbacks annually through advertising. Websites earn billions of greenbacks for his or her homeowners annually via exploitation search engines either through paid advertisements or organic (free) listings in search results.
On Page SEO Factors And Why They Are Important For An SEO Specialist
A good SEO Specialist knows what a well thought out strategy for SEO is. A well planned search engine optimisation campaign should always start with on page optimisation. As the name already suggests, this part of a search engine optimisation will optimise key elements on-page.
To start the on-page optimisation process, keyword research is the paramount of importance. This will ascertain the most relevant keywords related to your site’s theme. Another important factor that should be considered here is the search volume of each keyword you are analyzing.
There are various free keyword analyzing tools available today, with wordtracker, keyword discovery and the Google Adwords keyword suggestion tool been the most used ones.
Once you have a list of keywords that you are happy with, it’s time to start implementing those keywords on the right places on your website’s pages.
The most important on page optimisation element are the title tags. The title tag is the first thing search engines robots look at when they crawl a page, and it’s given a very high importance by the search engines so it’s crucial to add you keywords to your title tags.
Another good place to add your keywords is in the meta description and keywords tags, these meta tags are not as important as they used to be, but since search engines normally displays the meta description tags as the text snippet under the link to your site on the SERPs, writing compelling meta description tags can make your site stand out on the SERPs and instigate searchers to click through your link.
Headers are another important element that should be given special attention, search engines give a high importance to headers, especially the H1 headers or H1 tags, adding your keywords to these tags can help improve the rankings for these keywords.
Since the search engines are not good in reading images you will need to use special tags to tell the SE what the image represents, these special tags are called ALT tags. Again an important place to add your keywords and always use a meaningful file name to your images, for instance “dog-playing-with-ball.jpg” is much better than “DC23124.jpg”.
The content or the text of your pages should also be optimised. Optimise your content in a way that suits both your visitors and the search engines. Don’t stuff your content with keywords; try to use synonyms and variations of your keywords. By en-bolding the odd keyword, this also high lights important text to the search engines, once again care must be taken to not look artificial.